Joint Chiefs

The JDog Joint Chiefs are highly placed retired military officers and the most highly decorated combat veterans who provide insightful leadership and original thinking that engages unique resources, promotes our brand and serves our community of military veteran franchisees.

Forrest Pragoff is a member of the JDog Joint Chiefs Advisory Board. He served in the Delaware National Guard and is a member of the Society of Cincinnati, America’s first military Veteran’s organization, founded by the victorious American and French officers at the conclusion of the American War of Independence. George Washington was the Society’s first President General and Forrest served as the Society’s President General from 2007 through 2010. In recognition of his successful initiatives to integrate the French members more fully onto the leadership and activities of the Society, Forrest was decorated by the French government with the award of Chevalier de La Legion d’Honneur. Forrest spent nearly 30 years in the investment management industry, where his teams achieved more than $1 billion in sales volume. He received a Bachelor of Arts degree from Princeton University.

Larry-LissLarry Liss is a member of the JDog Joint Chiefs Board of Advisors. Larry is highly decorated Vietnam War veteran and completed his Army service as a Captain 1970 after serving seven years. He received his wings as a Helicopter Pilot in September of 1966 and served as a combat helicopter pilot from September 1966 until February 1968. He flew a total of 650 combat missions. Some of his awards are: 25 Air Medals, one for Valor, the Bronze Star, 3 Purple Hearts, the Valorous Unit Commendation for Extraordinary Heroism, the Meritorious Unit Commendation and the Distinguished Flying Cross for Valor. He was also awarded the Vietnamese Cross of Gallantry twice. During his flying career he amassed a total of 4,500 hours of flight time. Larry is featured in a BBC produced series “Helicopter Warfare” in an episode entitled “Vietnam Firefight”. Larry has also had an accomplished business career, having built and sold several large scale businesses. He has also served as an Executive Coaching Consultant providing services to 16,000 senior corporate executives and managers of Fortune 1000 companies. In 2011, Larry was voted in as a member of the Distinguished Flying Cross Society, Board of Directors and was voted in for a second three year period in January of 2014. He is a graduate of the Pennsylvania Military College, now Widener University (BA English Literature).

Jim-LariviereJim Lariviere has over 20 years of senior military and civilian experience in national security affairs. As a Major General in the Marine Corps Reserve his active and Reserve service as a combat arms officer includes command at every level from reconnaissance platoon through Marine Division, participating in contingency operations in Lebanon and Afghanistan. His final active duty assignment was as Deputy Director Pol-Mil Affairs for Africa on The Joint Staff. In civilian life Jim has over a decade of experience on Capitol Hill. He served as military legislative assistant to the Chairman of the House Subcommittee on Military Personnel, and later as a professional staff member on the Defense Policy Staff of the House Armed Services Committee. He ultimately served as the Staff Director and Minority Staff Director of the House Committee on Veterans’ Affairs with responsibility for legislative and policy oversight for all aspects of the Department of Veterans Affairs.
In the private sector, Jim works as a public policy advisor/consultant assisting companies develop legislative and marketing strategies in the defense, homeland security and veterans affairs sectors. He holds a B.A. in History from The Citadel, an M.A. in Government from Georgetown University and is a graduate of the Air War College.
“Jim’s extensive military experience combined with his background with veterans issues on Capitol Hill make him ideally suited to advise JDog on it’s mission to employ veterans and their family members.”

Jim-LariviereAlan (AL) Gourlayserved in the Marine Corps for 30 years and retired as a Sergeant Major in 2005. He served in 3 Infantry Battalions holding the billets of Rifleman through First Sergeant. Special Duty Assignments included; Inspector-Instructor Duty, Drill Instructor Duty, Marine Corps Recruit Depot San Diego, and Marine Officer Instructor Duty, University of Florida. Once selected to First Sergeant, he also served with 2nd Intelligence Company and II Marine Expeditionary Force/Marine Forces Atlantic Headquarters Company. As a Sergeant Major, he served with Marine Air Control Squadron 4, Marine Medium Helicopter Squadron 262, Headquarters U. S. Marine Corps as the Sergeant Major of the Performance Evaluation Branch then transferred to Camp Lejeune where he served as the Sergeant Major of the 4th Marine Expeditionary Brigade – Anti Terrorism where he retired. Since departing the Marine Corps, he has worked as a support contractor with Marine Corps Systems Command. He has supported numerous programs to include the Joint Biological Tactical Detection System, Mine Resistant Ambush Protected Vehicle, Global Combat Support System-Marine Corps, and the Distributed Common Ground Surface/System-Marine Corps in the areas of training and logistics.